The Mission: To educate and empower individuals and professional organizations to make positive and responsible Choices that promote Goodness for themselves, others, the community, and the planet.

The Vision:  Choose Goodness was created to stir a movement to encourage individuals and organizations to search for unmet human and planetary needs that create a transformational impact on themselves, in business and society.

We each make Choices daily that affect our lives, the lives of others, our communities, and the environment. Imagine the wonderful opportunity we each have when we Choose, to Choose Goodness!

Goodness for Yourself

Here at Choose Goodness, we believe that in order to reach your full potential and have the ability to give your all, you must first be happy, fulfilled and find meaning in your life. We encourage you to Choose Goodness for yourself. Invest in coaching, read a book, travel, and learn something new every day!

Goodness for Others

Historically speaking, humans are social creatures. We have counted on one another for love and companionship, innovation and inspiration, guidance and aid. Without each other, we would neither know ourselves nor the world. In saying this, it is apparent that we cannot survive this life alone. We are here to help each other participate in the natural formation of the human experience. We at Choose Goodness wholeheartedly believe that it is equally important to do unto others as we do for ourselves.

Goodness for the Community

Have you heard the saying, "It takes a village to raise a child?" We at Choose Goodness say it takes the world to raise a single person. We are all so interconnected in this world full of technology as it closes the gap between our homes and mysterious, far-off places. However, have you ever thought that for many, we are that far-off and mysterious place? Your community is important to many far away, why shouldn’t it be to you as well? Your community helped you become the wonderful person you are, and Choose Goodness believes that it’s important to give back to those communities that raised us, so we can prepare it for the next generation.

Goodness for the Planet


Mother Earth has spent centuries upon centuries giving us everything she has to offer. The air we breathe, the water we drink, the fuel that transports us, and the phones that allow us to stay connected…it has all come from our great planet. Unfortunately, we are but inhabitants on a big rock that circles the sun, and these wonderful resources are finite. It’s important for us to do what we can to limit our use and be eco-friendly consumers. We can reduce, reuse, recycle, and upcycle. We can plant trees, plant seeds, and plant hope. We can clean up the ground, clean up our air, and clean up our water.