Why Choose Goodness


Why do we do what we do?  We believe there is Goodness in everyone and every organization — hope comes from Choosing Goodness.  We believe in challenging the status quo and that within each and every one of us lies the capability to create impact and change.

Because we have lived "it" and practice what we preach.

Our founder left a lucrative international financial consulting career to create the Choose Goodness movement. His dream is to use his vast personal and professional experiences (both the tragedies and triumphs)  to help individuals and businesses:

  • Discover their brilliance
  • Achieve meaning
  • Ensure financial success 

Our purpose is to inspire and educate individuals, leaders and organizations on how to discover, execute, measure and monetize their Goodness efforts for themselves, others, and the communities they serve.

By doing so, we commit to the following:

  • Expertise in personal development, leadership coaching, business acumen, and financial best practices
  • Compassion and unequivocal support for your purpose
  • Honesty and authenticity
  • 100% transparency in our decisions, actions, and relationships

We welcome you to be a part of the change.  We welcome you to Choose Goodness!